Instagram, with over 1.4 billion monthly active users, remains one of the most influential social media platforms in 2025. Itโs a place where people connect, share, and follow their favorite celebrities, athletes, musicians, and brands. The accounts with the most followers dominate pop culture, set trends, and shape global conversations. In this detailed blog article, weโll explore the top 10 most-followed Instagram accounts as of June 2025, diving into who they are, what makes their content so engaging, and why millions of people worldwide are drawn to their profiles. This list is based on the latest available data, with follower counts rounded to the nearest million. Letโs get started!
๐ญ. ๐๐ป๐๐๐ฎ๐ด๐ฟ๐ฎ๐บ (@๐ถ๐ป๐๐๐ฎ๐ด๐ฟ๐ฎ๐บ) โ ๐ฒ๐ต๐ฌ ๐ ๐ถ๐น๐น๐ถ๐ผ๐ป ๐๐ผ๐น๐น๐ผ๐๐ฒ๐ฟ
โข Country: United States
โข Category: Social Media Platform
โข Why Theyโre Popular: Itโs no surprise that Instagramโs official account holds the top spot as the most-followed account on its own platform. With a staggering 690 million followers, the Instagram account serves as a hub for showcasing the platformโs features, spotlighting up-and-coming creators, and sharing a mix of memes, celebrity-endorsed posts, and platform updates.
โข Content Breakdown:
โ Platform Updates: The account shares news about new features, like Reels or Stories updates, keeping users informed about how to make the most of Instagram.
โ Creator Spotlights: Instagram often highlights talented creators, from photographers to small business owners, giving them a boost in visibility.
โ Memes and Trends: The account stays relevant by posting viral memes and trending content, appealing to a broad audience.
โ Celebrity Collaborations: Posts featuring celebrities or influencers keep the account engaging and relatable.
๐ฎ. ๐๐ฟ๐ถ๐๐๐ถ๐ฎ๐ป๐ผ ๐ฅ๐ผ๐ป๐ฎ๐น๐ฑ๐ผ (@๐ฐ๐ฟ๐ถ๐๐๐ถ๐ฎ๐ป๐ผ) โ ๐ฒ๐ฑ๐ฑ ๐ ๐ถ๐น๐น๐ถ๐ผ๐ป ๐๐ผ๐น๐น๐ผ๐๐ฒ๐ฟ๐
โข Country: Portugal
โข Category: Athlete (Football/Soccer)
โข Why Theyโre Popular: Cristiano Ronaldo, the Portuguese football legend, is the most-followed person on Instagram and a global icon. With 655 million followers, his account reflects his status as one of the greatest footballers of all time, playing as a forward for Al-Nassr and captaining the Portuguese national team.
โข Content Breakdown:
โ Football Highlights: Ronaldo shares clips of his goals, training sessions, and match moments, thrilling fans with his athletic prowess.
โ Personal Life: Posts about his family, including his partner Georgina Rodrรญguez and their children, add a relatable touch.
โ Sponsorships: As a global brand ambassador, Ronaldo promotes products like Nike and his own CR7 fragrance line.
โ Philanthropy: He occasionally highlights charitable efforts, such as donations or awareness campaigns.
๐ฏ. ๐๐ถ๐ผ๐ป๐ฒ๐น ๐ ๐ฒ๐๐๐ถ (@๐น๐ฒ๐ผ๐บ๐ฒ๐๐๐ถ) โ ๐ฑ๐ฌ๐ฑ ๐ ๐ถ๐น๐น๐ถ๐ผ๐ป ๐๐ผ๐น๐น๐ผ๐๐ฒ๐ฟ๐
โข Country: Argentina
โข Category: Athlete (Football/Soccer)
โข Why Theyโre Popular: Lionel Messi, another football icon, holds the third spot with 505 million followers. As the captain of Argentinaโs national team and a star for Inter Miami, Messiโs Instagram is a testament to his global appeal and on-field brilliance.
โข Content Breakdown:
โ Football Content: Messi posts match highlights, training clips, and celebrations, like his iconic 2022 FIFA World Cup victory photos, which remain some of the most-liked posts on Instagram.
โ Family Moments: He shares glimpses of his life with his wife, Antonela Roccuzzo, and their three sons, resonating with fans who admire his humility.
โ Sponsorships: Messi promotes brands like Adidas and Pepsi, often with sleek, professional content.
โ Charity Work: His posts occasionally highlight his charitable efforts, such as supporting UNICEF.
๐ฐ. ๐ฆ๐ฒ๐น๐ฒ๐ป๐ฎ ๐๐ผ๐บ๐ฒ๐ (@๐๐ฒ๐น๐ฒ๐ป๐ฎ๐ด๐ผ๐บ๐ฒ๐) โ ๐ฐ๐ญ๐ต ๐ ๐ถ๐น๐น๐ถ๐ผ๐ป ๐๐ผ๐น๐น๐ผ๐๐ฒ๐ฟ๐
โข Country: United States
โข Category: Musician/Actress/Entrepreneur
โข Why Theyโre Popular: Selena Gomez is the most-followed woman on Instagram, with 419 million followers. Known for her music, acting, and mental health advocacy, Gomez uses her platform to connect authentically with fans.
โข Content Breakdown:
โ Music and Acting: Gomez shares updates about her music releases and acting projects, like her role in Only Murders in the Building.
โ Rare Beauty: She promotes her cosmetics brand, Rare Beauty, which emphasizes mental health awareness.
โ Personal Posts: Candid photos with friends and family, along with posts about her mental health journey, make her relatable.
โ Advocacy: Gomez often speaks out on issues like womenโs rights and mental health, inspiring her followers.
๐ฑ. ๐๐๐ฎ๐๐ป๐ฒ โ๐ง๐ต๐ฒ ๐ฅ๐ผ๐ฐ๐ธโ ๐๐ผ๐ต๐ป๐๐ผ๐ป (@๐๐ต๐ฒ๐ฟ๐ผ๐ฐ๐ธ) โ ๐ฏ๐ต๐ฏ ๐ ๐ถ๐น๐น๐ถ๐ผ๐ป ๐๐ผ๐น๐น๐ผ๐๐ฒ๐ฟ๐
โข Country: United States
โข Category: Actor/Producer/Former Wrestler
โข Why Theyโre Popular: Dwayne Johnson, known as โThe Rock,โ commands 393 million followers with his larger-than-life persona. From his WWE days to starring in blockbuster films, Johnsonโs charisma shines through on Instagram.
โข Content Breakdown:
โ Fitness Motivation: Johnson shares intense workout routines, inspiring fans with his dedication to fitness.
โ Film Projects: Behind-the-scenes glimpses from movies like Jumanji or Black Adam keep fans excited.
โ Family Moments: Posts about his daughters and wife add a relatable side to his celebrity status.
โ Business Ventures: He promotes his Teremana Tequila brand and other entrepreneurial projects.
๐ฒ. ๐๐๐น๐ถ๐ฒ ๐๐ฒ๐ป๐ป๐ฒ๐ฟ (@๐ธ๐๐น๐ถ๐ฒ๐ท๐ฒ๐ป๐ป๐ฒ๐ฟ) โ ๐ฏ๐ต๐ฏ ๐ ๐ถ๐น๐น๐ถ๐ผ๐ป ๐๐ผ๐น๐น๐ผ๐๐ฒ๐ฟ๐
โข Country: United States
โข Category: Reality TV Star/Entrepreneur
โข Why Theyโre Popular: Kylie Jenner, with 393 million followers, is a fashion icon and business mogul. As the founder of Kylie Cosmetics, sheโs built an empire while staying in the spotlight through reality TV and social media.
โข Content Breakdown:
โ Business Promotions: Jenner showcases her brands, including Kylie Cosmetics, Kylie Skin, and Kylie Baby.
โ Fashion and Lifestyle: Her feed is filled with glamorous outfits, photoshoots, and luxury lifestyle content.
โFamily Life: Posts about her children, Stormi and Aire, add a personal touch.
โ Sponsored Content: She earns millions per sponsored post, partnering with brands like Fashion Nova.
๐ณ. ๐๐ฟ๐ถ๐ฎ๐ป๐ฎ ๐๐ฟ๐ฎ๐ป๐ฑ๐ฒ (@๐ฎ๐ฟ๐ถ๐ฎ๐ป๐ฎ๐ด๐ฟ๐ฎ๐ป๐ฑ๐ฒ) โ ๐ฏ๐ณ๐ฑ ๐ ๐ถ๐น๐น๐ถ๐ผ๐ป ๐๐ผ๐น๐น๐ผ๐๐ฒ๐ฟ๐
โข Country: United States
โข Category: Musician/Actress
โข Why Theyโre Popular: Ariana Grande, with 375 million followers, is a pop music powerhouse and actress, recently celebrated for her role as Glinda in Wicked. Her Instagram is a vibrant reflection of her career and personality.
โข Content Breakdown:
โ Music and Performances: Grande shares clips from her concerts, music videos, and studio sessions.
โ Wicked Promotion: Recent posts focus on her role in Wicked, including behind-the-scenes content with co-star Cynthia Erivo.
โ Personal Glimpses: Photos with friends and her signature high ponytail keep fans engaged.
โ Advocacy: She supports causes like animal rights and mental health awareness.
๐ด. ๐๐ถ๐บ ๐๐ฎ๐ฟ๐ฑ๐ฎ๐๐ต๐ถ๐ฎ๐ป (@๐ธ๐ถ๐บ๐ธ๐ฎ๐ฟ๐ฑ๐ฎ๐๐ต๐ถ๐ฎ๐ป) โ ๐ฏ๐ฑ๐ฒ ๐ ๐ถ๐น๐น๐ถ๐ผ๐ป ๐๐ผ๐น๐น๐ผ๐๐ฒ๐ฟ๐
โข Country: United States
โข Category: Reality TV Star/Entrepreneur
โข Why Theyโre Popular: Kim Kardashian, with 356 million followers, is a pop culture icon and businesswoman. Known for Keeping Up with the Kardashians and her shapewear brand Skims, sheโs a trendsetter in fashion and media.
โข Content Breakdown:
โ Skims Promotions: Kardashian showcases her shapewear line, often modeling the products herself.
โFashion and Glam: Her feed is filled with high-fashion looks, from Balenciaga collaborations to red-carpet appearances.
โ Family Moments: Posts about her four children and family life add relatability.
โ Business Ventures: She promotes other projects, like her SKKN skincare line.
๐ต. ๐๐ฒ๐๐ผ๐ป๐ฐรฉ (@๐ฏ๐ฒ๐๐ผ๐ป๐ฐ๐ฒ) โ ๐ฏ๐ญ๐ญ ๐ ๐ถ๐น๐น๐ถ๐ผ๐ป ๐๐ผ๐น๐น๐ผ๐๐ฒ๐ฟ๐
โข Country: United States
โข Category: Musician
โข Why Theyโre Popular: Beyoncรฉ, with 311 million followers, is a global music icon known for albums like Cowboy Carter and her powerful performances. Her Instagram is a curated showcase of her artistry and influence.
โข Content Breakdown:
โ Music and Awards: Beyoncรฉ shares updates about her music, including Grammy wins and album releases.
โ Fashion and Collaborations: Posts highlight her Leviโs partnership and other fashion ventures.
โ Personal Touches: Rare glimpses into her life with Jay-Z and their children add a personal layer.
โ Activism: She occasionally promotes causes like Black Lives Matter and voter registration.
๐ญ๐ฌ. ๐๐ต๐น๐ผรฉ ๐๐ฎ๐ฟ๐ฑ๐ฎ๐๐ต๐ถ๐ฎ๐ป (@๐ธ๐ต๐น๐ผ๐ฒ๐ธ๐ฎ๐ฟ๐ฑ๐ฎ๐๐ต๐ถ๐ฎ๐ป) โ ๐ฎ๐ต๐ฎ ๐ ๐ถ๐น๐น๐ถ๐ผ๐ป ๐๐ผ๐น๐น๐ผ๐๐ฒ๐ฟ๐
โข Country: United States
โข Category: Reality TV Star/Entrepreneur
โข Why Theyโre Popular: Khloรฉ Kardashian rounds out the top 10 with 292 million followers. As a reality TV star and founder of Good American, sheโs a key figure in the Kardashian-Jenner empire.
โข Content Breakdown:
โ Good American: Khloรฉ promotes her inclusive fashion brand, focusing on denim and activewear.
โ Fitness Journey: She shares workout routines and body-positive messages, inspiring fans.
โ Family Life: Posts about her children, True and Tatum, and her famous family resonate with followers.
โGlamorous Lifestyle: Her feed features photoshoot content and luxury lifestyle moments.